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The games we love reveal something true about who we are, and about the world that made them. They Create Worlds is a podcast about the people, technology, and forces that built the video game industry.
Through video game history, the show looks at how culture, business, and technology shaped what we play, tracing the choices and circumstances that led to the games so many people around the world enjoy.
Each episode digs into where games came from, who made them, and why they were made the way they were. Business decisions, technological shifts, and creative choices all shaped what ended up on screen, and the show covers all of it together, not just one piece in isolation.
Hosted by Alex Smith and Jeffrey Daum, They Create Worlds grew out of long conversations about the strange corners of the industry and the patterns that only show up when you look across companies, platforms, and decades. That conversational feel remains, built on careful research, clear structure and editing that makes even the deepest topics easy to listen to.
History turns out to be less settled than it looks. New documents surface, memories conflict, and the clean stories about why things happened the way they did rarely survive contact with the evidence. The show digs into all of that, following the creative and business forces that pushed and pulled on each other, and uncovering the human stories that lie beneath the games so many people around the world enjoy.
New episodes are released twice a month.
The games we love reveal something true about who we are, and about the world that made them. They Create Worlds is a podcast about the people, technology, and forces that built the video game industry.
Through video game history, the show looks at how culture, business, and technology shaped what we play, tracing the choices and circumstances that led to the games so many people around the world enjoy.
Each episode digs into where games came from, who made them, and why they were made the way they were. Business decisions, technological shifts, and creative choices all shaped what ended up on screen, and the show covers all of it together, not just one piece in isolation.
Hosted by Alex Smith and Jeffrey Daum, They Create Worlds grew out of long conversations about the strange corners of the industry and the patterns that only show up when you look across companies, platforms, and decades. That conversational feel remains, built on careful research, clear structure and editing that makes even the deepest topics easy to listen to.
History turns out to be less settled than it looks. New documents surface, memories conflict, and the clean stories about why things happened the way they did rarely survive contact with the evidence. The show digs into all of that, following the creative and business forces that pushed and pulled on each other, and uncovering the human stories that lie beneath the games so many people around the world enjoy.
New episodes are released twice a month.
Episodes

Saturday Jul 15, 2023
SEGA and CSK Part 1
Saturday Jul 15, 2023
Saturday Jul 15, 2023
TCW Podcast Episode 190 - SEGA and CSK Part 1
In this first of a two-part episode about SEGA and CSK, we look at the origin of CSK, and the major players involved. Most notably Isao Okawa who had a history of making bold moves to pivot CSK during uncertain times. SEGA was in the hands of Hayao Nakayama who got Okawa to buy the company from Gulf and Western. Nakayama then worked for many years to transition the corporate structure from a US one to a more traditional Japanese structure. This allowed SEGA to become a public company in Japan. We have a lot more information looking from the CSK Corporation side of things, and in part two look at Okawa taking over SEGA and trying to pivot again as he battled a terminal illness.
How Products are Priced: https://www.youtube.com/watch?v=KYqvqScg_j8
Pricing Effect - Why a Higher Price Rag Makes Wine Taste Better: https://www.youtube.com/watch?v=Wb3PsQFB3fU
Complete Guide to Business Cards in Japan: https://www.youtube.com/watch?v=kh0qYdDl4IE
They Create Worlds SEGA Episodes
TCW 005 - The Untold History of SEGA: http://podcast.theycreateworlds.com/e/the-untold-history-of-sega/
TCW 033 - The Saga of SEGA: http://podcast.theycreateworlds.com/e/the-saga-of-sega/
TCW 068 - SEGA VS Nintendo Round 1: http://podcast.theycreateworlds.com/e/sega-vs-nintendo-round-1/
TCW 069 - SEGA VS Nintendo Round 2: http://podcast.theycreateworlds.com/e/sega-vs-nintendo-round-2/
TCW 070 - SEGA VS Nintendo Round 3: http://podcast.theycreateworlds.com/e/sega-vs-nintendo-round-3/
TCW 127 - Dreams of Sega: http://podcast.theycreateworlds.com/e/dreams-of-sega/
TCW 176 - The SEGA Technical Insitute: http://podcast.theycreateworlds.com/e/the-sega-technical-institute/
New episodes are on the 1st and 15th of every month!
TCW Email: feedback@theycreateworlds.com
Twitter: @tcwpodcast
Patreon: https://www.patreon.com/theycreateworlds
Alex's Video Game History Blog: http://videogamehistorian.wordpress.com
Alex's book, published Dec 2019, is available at CRC Press and at major on-line retailers: http://bit.ly/TCWBOOK1
Intro Music: Josh Woodward - Airplane Mode - Music - "Airplane Mode" by Josh Woodward. Free download: http://joshwoodward.com/song/AirplaneMode
Outro Music: RolemMusic - Bacterial Love: http://freemusicarchive.org/music/Rolemusic/Pop_Singles_Compilation_2014/01_rolemusic_-_bacterial_love
Copyright: Attribution: http://creativecommons.org/licenses/by/4.0/

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